The architectural expression of the New Yanghe Headquarters in Nanjing draws on the organic themes that are essential to the Yanghe brand. The concept is driven by Senior Management’s desire to create a memorable brand image in a major urban corridor and to introduce Yanghe to the global market. Within the urban context, the design intends to be transporting in a way that is consistent with the three distilled spirit product lines: Ocean Blue, Sky Blue and Dream Blue. Elements of the design refer to these natural and organic guiding brand themes through building form, detail design and material selection.
